We all encounter and come across self-service kiosks and people like it. People are becoming more and more comfortable using this technology, and so businesses are quickly adopting kiosks.
As new technologies are being added, there may be some confusion or hesitance. If you want to ease the transition to technologies, it is important to not just offer them such kiosks in Dubai but make them aware about how to use them as well. It is time that you truly maximize your investment in self-service kiosks in Dubai, appeal to your customers, and drive revenue – you must market your kiosk.
Educate your Employees
The first step to promote your kiosks in Dubai is to educate your employees about it. Short videos explaining the way to use the kiosks will help your customers and they will be more delighted to use them. You must direct customers to the kiosks and instruct them to use it, first-time users will become regular and much quicker.
Optimize your Storage
Simply placing machine near your business premises will not help. It is also important to add the required signage that directs the same to the self-service station for guidance and clarity. For example, a simple sign such as ‘Order Here’ leads your customers to utilize the Kiosk to place orders. The right type of signage will help your customers know and understand the use of the kiosks.
Strategic Placement
For each establishment, self-service kiosks serve a different purpose. For instance, if you are running a restaurant and you have easy-to-sell grab and go items, it makes sense to create a dedicated space highlighting your food and allows customers to check out and go.
Or, if you are using your kiosks in Dubai for self-ordering, place your kiosk where your line typically forms. By understanding how your business use kiosks, you can strategically place them to get more traffic and also allow your staff to focus on high value tasks.
As you create your kiosks for optimal use, you can further move outwards forms of marketing and promotion.
Reaching out to your target audience
You can use different forms of digital marketing such as email marketing to inform your current customers of this new addition to your business. Let them know that you have the kiosk, and invite your loyal customers in to test it out. This way your customers will feel privileged that they are given an opportunity to try these things.
Finally, you can also launch a loyalty program, which is a perfect opportunity to introduce kiosks in Dubai. You must integrate this to kick-start your kiosk and see the difference.
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