Create shareable content
Creating shareable content for Twitter isn't always easy. Social networks are constantly changing and increasing the competition, and it's getting harder to stand out. Organic content is being eroded by algorithm updates, and use on most networks is declining year over year. There is more noise than ever, but success is still possible if you're up to the challenge. In the end, only your best content will get shared.
One way to create shareable content on Twitter is by leveraging visual content. People like sharing infographics, and a visual piece can capture their attention. For best results, use images that are original and related to your content. If you can't find original images to share, check out other people's content and get inspiration. You can also use visuals to tease upcoming product launches. Coffeemate, for example, teased its new flavors on Twitter. And last share your Twitter tweet on Twitter Alternatives.
Tweet more than 10 times a day
It's possible to increase your Twitter engagement by tweeting more than ten times per day, but you'll need to know the right timing. Depending on the type of content you're posting, you may want to tweet less than five times a day, or even less than once. In both cases, the higher the frequency, the more opportunities you have to engage with fans.
If you're a small business owner, you may not have the time to tweet 20 times a day. So stick to a five-tweet-per-day rule, even if your audience is located in multiple time zones. If you're posting to a global audience, post more often if that's what your audience expects. However, if you're tweeting to a specific demographic, post at certain times of day to see the most engagement.
In addition to the time of day, try to plan your tweets. You should schedule them between 2 am and 3 am, or from 9 am to 5 pm, as evening tweets tend to generate more engagement. Keep in mind that time zones play a huge role in this - the time of day you tweet will determine when your audience is most likely to be online.
Make sure the content stands out in each post
If you want to increase engagement on Twitter, you need to make sure the content stands out in every post. People love to see pictures or videos. They can stand alone, or be part of a promotional tweet. Lists and how-tos also work well. These types of posts provide value to your audience and position you as an authority on your topic. They can also teach them how to use your product or service.
Share links that aren't your own
One of the best ways to increase engagement on Twitter is to share links that aren't your own. This can help you gain followers, get more exposure, and build relationships with users and industry leaders. It's also a great way to drive traffic to your site. If you're on Twitter, you should also take the time to respond to other user's tweets.
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