Several lead routing software solutions were popular in the market. Here are some of the notable ones:
Salesforce: Salesforce is a widely-used CRM platform that offers robust lead management and routing capabilities. It allows you to set up rules and workflows to automatically distribute leads based on criteria such as geography, industry, or lead source.
HubSpot: HubSpot's CRM provides lead routing features that enable you to create custom lead scoring and assignment rules. It also offers automation tools to ensure leads are directed to the right sales representatives.
Zoho CRM: Zoho CRM includes lead assignment rules that can be configured based on various criteria. It allows for round-robin distribution, as well as more complex rules based on lead characteristics.
Marketo (now part of Adobe): Marketo is a marketing automation platform that offers lead scoring and routing capabilities. It allows you to define lead qualification criteria and set up automated workflows to route leads to the appropriate sales teams.
Pardot (now part of Salesforce): Pardot, part of the Salesforce ecosystem, is a B2B marketing automation platform with lead nurturing and routing features. It integrates seamlessly with Salesforce CRM for comprehensive lead management.
Lean Data: Lean Data specializes in lead-to-account matching and routing solutions. It offers advanced features for account-based marketing (ABM) and ensures leads are accurately matched and routed to the correct accounts and sales reps.
Velocify (now part of Ellie Mae): Velocify provides lead management and distribution solutions with features like lead scoring, prioritization, and round-robin assignment to optimize lead conversion.
Route: Route is a dedicated lead routing platform that offers advanced routing capabilities. It includes features for intelligent lead distribution, round-robin routing, and territory-based assignment.
VanillaSoft: VanillaSoft is a sales engagement platform with lead routing features. It offers tools for lead prioritization and distribution based on predefined criteria.
InsideSales.com (now XANT): InsideSales.com, now known as XANT, provides AI-powered lead routing and predictive analytics to optimize lead distribution and increase conversion rates.
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