An e-commerce site's success depends on speed. It immediately affects conversions and sales in addition to improving the overall consumer experience.
Despite the adage "Slow and steady wins the race," which we have all heard, this is not true for e-commerce websites. Websites that take a long time to load experience high bounce rates, decreased user engagement, decreased traffic, and lower sales.
Consider it from your own viewpoint. What are the chances that you will make a purchase if you use your phone or PC to browse a slow-loading e-commerce site?
The success of the best website designing depends on quick page loads and strong site performance. As the time it takes for a page to load grows from 1 second to 3 seconds, the likelihood that a visitor will leave your website rises by 32%. The likelihood of the user bouncing rises by 90% after 5 seconds. This demonstrates that longer load times result in greater bounce rates.
Owners of e-commerce businesses know how important each customer is.
Check out these tips by a website designing institute in Delhi -
Use Better Conversion Rate Optimization Tools
Conversion rate optimization (CRO) is crucial for boosting revenues on e-commerce websites.
A typical online business offers a variety of dynamic components to boost conversions, such a free shipping bar on the homepage, a countdown to Black Friday sales in the header of the website, exit-intent popups on the checkout pages, and even gamified spinners on mobile sites to decrease abandonment.
In order to add these dynamic components, store owners and retailers frequently employ a combination of tools and plug-ins. The problem is that not all of them are effectively speed-optimized.
To avoid loading numerous external scripts, it's crucial to select conversion optimization solutions that provide a wide range of functionality on a single platform.
Offload Ecommerce Emails
Emails are crucial to the operation of an online store. They are used to send emails for password resets, sales and marketing messages, and more. They also transmit order confirmations and bills.
However, a lot of newbie are unaware of this and use the restricted email features of their hosting provider for e-commerce communications.
The default WordPress mail function is not supported by the majority of hosting providers. Some people even turn it off to stop spam and abuse.
This is why you also need to utilize the WP Mail SMTP plugin in addition to a dedicated SMTP email service provider. These businesses focus on mass email distribution and guarantee improved deliverability, which prevents your emails from ending up in the spam folder.
Use Staging Sites to Track Performance Issues
A live e-commerce store may experience problems if changes are made. For instance, a consumer could lose their order, or your website could crash in the middle of a sale.
You may quickly test out performance optimization techniques, new plugins, or a theme on a staging site without having them impact your live business.
Optimize WordPress Database
Your WordPress database may swell with information that you may no longer require over time.
The performance of WordPress as a whole, as well as database queries and backup procedures, may be slowed down by this clutter. It's crucial to optimize your WordPress database occasionally to clear out extra data.
Reduce Database Requests
A large amount of content and settings are stored in databases by WordPress and WooCommerce. Additionally, your WordPress theme and plugins use database searches to retrieve and show that data on the screen.
Your website can execute dozens, hundreds, or even thousands of database queries in a matter of milliseconds. These requests, however, can prolong the time it takes for a page to appear if your website is managing a surge in traffic.
Reduce External HTTP Requests
Users' browsers individually load each of these components by sending an HTTP request to your server. Longer page load times result from more HTTP requests.
Additionally, it's possible that your server is downloading data from third-party programs and services like Google Analytics, social media retargeting, and others. These are referred to as HTTP external requests. On a regular web page load, these can take significantly longer to complete.
Use a DNS Level Website Firewall
Most hosting firms have fundamental defenses in place to keep such assaults from happening to your websites. These attacks do have one drawback, though: they make your website load incredibly slowly.
You need a Website Application Firewall in this situation (WAF).
Common WordPress firewall plugins are now running on your personal web server. They are slightly less effective as a result since they cannot stop suspicious assaults before they reach your server.
Optimize Product Images for Performance
One of the visually crucial elements for an online store is product photos. Better product graphics can increase sales conversion and keep buyers interested.
This is why it's crucial to include top-notch product photos. To make sure that huge image file sizes are correctly optimized, you must, nevertheless.
Latest Version of WordPress & WooCommerce
Developers of WordPress and WooCommerce devote a lot of attention to performance optimization throughout each development cycle. As a result, both programs operate more effectively and consume less server resources.
Each new version also increases security, which is essential for an e-commerce company, and fixes problems.
Use Latest PHP Version
Both WooCommerce and WordPress were primarily created using the PHP programming language.
PHP gets faster and performs better with each new version. Additionally, it resolves problems and addresses security flaws that could jeopardize the speed and stability of your website.
Use the most recent PHP version at all times for this reason.
Choose a Better Ecommerce Hosting Provider
Your website's ecommerce performance optimization efforts will be ineffective if your ecommerce hosting provider is subpar.