1.2 Purpose of the activity 1) To promote love dolls products and improve brand awareness and reputation. 2) Increase the sales of dolls and improve the market competitiveness of enterprises. 3) Meet the needs of different groups for dolls and expand target customer groups. Chapter 2: Event Planning 2.1 Event Timing In order to enable the event to be carried out at the best time, we choose to carry out the event during the seasonal change. Specific activity time for XX year XX month XX to XX year XX month XX. 2.2 Activity location Select a location that is easy to attract target customers for the activity.
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It is recommended to set up event sales points in busy business districts, shopping centers or main streets. 2.3 Activity Theme In order to differentiate ourselves from other competitors' activities, we decided to use the theme of "Cute Doll Land". The venue is arranged as a scene full of childlike interest and dreamlike sense to attract customers to enter. 2.4 Activity Content In order to attract more consumers, we will launch the following activities:
1) New product launch: Launch a new style of doll at the event site, to show consumers the characteristics and unique features of the product. 2) Interactive games: Set up a variety of interactive games, including claw machine, shooting games, turntable lottery, etc., so that consumers can participate in the activity and increase the fun.
3) Limited time offer: In order to attract more consumers to buy, we will launch limited time offer activities, such as buy one get one free, discount promotion, etc. 4) Doll show: Set up a special stage, regularly perform the doll show, show a variety of doll play and matching ways, to attract consumers to taste the "package" purchase.
2.5 Activity Publicity In order to let more target customers know the information of the activity, we will carry out multi-channel publicity and promotion: 1) Offline publicity: by Posting posters, distributing leaflets, setting up publicity boards, etc., in commercial areas, shopping centers and other crowded places.
2) Social media publicity: Promote activities through social media platforms such as Weibo, wechat public account and Tiktok to increase exposure and spread scope. 3) Cooperative promotion: Cooperate with relevant TV stations, radio stations and other media to publicize and report in the program to attract more audience's attention.
4) Word-of-mouth publicity: Through user word-of-mouth, comments, recommendations and other ways, in the doll related forums, communities and other platforms to promote, increase trust and purchase intention. Chapter 3: Event Organization and Management 3.1 Event organization In order to ensure the smooth progress of the event, we need to organize a professional team, including event planners, event executives, sales personnel, doll display personnel, etc. 3.2 Event safety In order to ensure the safety of the event, we will take the following safety measures: 1) to ensure the order of the site: set up special security personnel to maintain the order of the event site and prevent accidents and disputes.
2) Product packaging safety: In the sales process, we will ensure that the product packaging is intact to avoid damage when customers buy. 3) Equipment safety inspection: ensure the normal operation of mechanical equipment, claw machine and other equipment in the activity to avoid safety risks.
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