Every brand has a logo to present, and with so many brands out there, we have ample logos to look at and remember. While all of the logos are pleasant to look at, only a few can represent all of the main and important principles of a great logo design. Why is it so? Often, it is the lack of knowledge when designing a logo, or when the brand does it by itself without hiring a graphic designer in Kelowna.
Remember that your company’s logo is the outfit that you wear as you move out to meet your clients. Let’s put it like this. How would you create the first impression of your business? If you own a mediocre logo that doesn’t stand out amidst competition, it is of no use. Irrespective of how your company has expertise in offering its products and services, if it cannot represent itself well to the public, it is not going to help you.
A good logo will boost your confidence too during such meetings. It will show that you are reliable and have a responsible attitude.
Here are a few rules that will help you pull out a great logo for your brand. Read and when you need professional help, connect with a graphic designer in Kelowna.
Make it simple
Do you know why we remember logos like Amazon, Nike, McDonald’s? It is because they are simple yet appealing. Trust us, the most powerful logos are always made simple. No need for unnecessary colors or details. Being simple is the golden rule of a great logo design. When a logo is simple, it is easily recognizable, memorable, and most likely versatile. But simple doesn’t mean you go for a generic logo.
Let’s take the example of the logo of Amazon. While it simply reads the brand name, the logo contains an arrow pointing from A to Z. The design signifies the sale of everything from A to Z. Additionally, the arrow also forms a smile, which means shopping at Amazon will make you happy.
Memorable
Your logo should be made in a way that it is memorable. You only have 2 seconds of your customers within which they will spare a look at your logo. If your logo is not memorable, you will waste these 2 seconds and the eyes will move on without remembering your brand name.
Versatile
The logo should work in one color. The one-color version will look a bit different, but it should be effective and recognizable with no changes in structure, lines, silhouette and composition. If not, you will have to create ample versions of your logo for different platforms, which becomes tedious. It is thus, better to have a logo with one color working logo. If you need help in understanding this, you can talk to our graphic designers in Kelowna.
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William Bergh is the author of this website and has written articles for a long time. For further details about Website Design in Kelowna and Graphic Designer in Kelowna please visit the website.
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