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FAQ’s
What is SEO and how does it work?
Search Engine Optimization is the method of how to make a website more accessible to search engine crawlers, and therefore increase its ranking in the search engine results list. Thus, applying SEO strategies to websites raises the likelihood of the site appearing rank higher at the search for specific keywords and phrases and increasing the viewership and with high chances of generating potential buyers through organic traffic.
What is an example of SEO?
A good example of SEO (Search Engine Optimization) is a local bakery company that wants to rank for ‘best cupcake near me’. This requires the following: Keyword research to know the probable terms that the intended market is likely to use in the search; optimization of the content with the above keywords; enhancing website speed and operability on mobile devices; and attaining other backlinks from standard websites.
What is the process of PPC?
PPC (Pay-Per-Click) advertising comprises such activities as keyword analysis, campaign creation, ad developing, bidding strategy, monitoring, fine-twiddling, conversion tracking, split testing, and reporting. Conversion tracking identifies behaviours performed by a user after the click through behaviour. Split-habitat testing sharpens approaches, and final reporting assesses the campaign’s benefits. This approach makes it possible to attract targeted traffic, bring the best ROI, and fulfil the goals of marketing at each stage.
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