Digital Self-Service Tools: Revolutionizing Customer Support

Digital Self-Service Tools: Revolutionizing Customer Support
5 min read

Automated customer assistance and digital self-service tools have been key drivers of customer experience customization.

Businesses can transform their customer experience management using automation tools such as AI-powered chatbots, self-service digital kiosks, and other AI self-service customer support systems.

These technologies evaluate simple user requests, create relevant responses, and, when necessary, direct difficult queries to human agents. Adopting digital self-service tools is a great way to improve the overall customer experience strategy.

Just like McDonald's, self-service kiosks have created new opportunities for customization and upselling by evaluating consumer preferences.

McDonald's has increased order size and revenue by 

  • offering customization options
  • personalized recommendations
  • and pleasurable dining experience for customers

This happened based on individual interests captured through self-service kiosk softwares.

Customers can utilize a self-service portal to browse the menu, select their chosen items, and customize their orders without feeling rushed. This kind of liberty empowers customers and increases overall pleasure. 

In this blog, we’ll explore how digital self-service tools are changing customer support. 

Benefits Self-Service Customer Support Tools

24/7 support availability

Self-service portals, including kiosks, FAQs, knowledge bases, and automated chatbots, are available around the clock.

This means that clients may access support whenever they need it, regardless of time zone or business hours, rather than having to wait for a customer service agent to respond during business hours.

Reduced customer service costs

Digital self-service portals lower firm customer service costs by reducing the need for additional people to handle customers' minor inquiries.

By reducing the number of common questions that might otherwise burden support staff, these tools allow them to focus on more difficult and critical issues while lowering the overall cost of recruiting staff to handle minor concerns.

Improved customer retention

Another advantage of employing self-service customer assistance is higher client retention. These systems are available 24/7 and offer faster response and resolution times, allowing users to get assistance whenever they need it, regardless of time zone or business hours.

Types of Digital Self-Service Tools

FAQ pages

FAQ pages are generally found in the help sections of websites and applications, and they provide short, direct answers to common problems.

A well optimized FAQ page serves as a self-service portal for the website or application, directing customers to the information they require in a few words. 

Businesses can reduce the number of customer care representatives by using these FAQ pages to handle fewer incoming customer support queries.

A brand can give better and easier customer service for small issues by adding FAQ pages to its website.

A well-optimized FAQ page can increase organic traffic and navigation to your website, as well as serve as a key conversion point.

Knowledge base

Knowledge is comparable to FAQ pages. However, the FAQ often responds to clear questions with simple, concise responses. The knowledge base, on the other hand, includes how-to tips and tutorials for your company's products and services. It is intended to resolve more difficult client issues.

Most firms' websites include both FAQ pages and knowledge base content. While the former addresses basic inquiries and concerns, the later goes into how customers can use specific features and processes.


Chatbots are another example of how digital self-service tools are altering the automated customer support landscape.

AI-powered chatbots include messaging bots that communicate via websites, mobile apps, SMS, and social channels incorporated into an app or website, such as WhatsApp and Facebook Messenger.

Chatbots allow customer service teams to grow operations and provide 24/7 support at the customer's convenience. Meanwhile, customer support agents are freed up to focus on interactions that require a personal touch.

Here are examples of chatbots employed by businesses to enhance the customer experience.

  • Domino's uses a chatbot to simplify ordering, making pizza purchases quick and easy for customers.
  • Starbucks employs chatbots to collect customer input, provide insights into consumer preferences, and use AI to improve the shopping experience.

Also read Top Trends in Customer Experience in 2024


The digital Kiosk software solution for self-service in customer service support entails deploying self-service kiosks to improve customer satisfaction, expedite operations, and cut expenses, similar to how Decathlon implemented self-service kiosks for payments at the checkout.

Self-service kiosks allow your clients to control their interactions with your company.

They can get information autonomously.

  • Place orders.
  • Make payments!
  • Perform multiple jobs without requiring direct human engagement. 

This level of independence and control can greatly increase their happiness with your services.

Final Words

An effective automated self-service portal allow customers to rapidly pay bills, check their accounts, and find information by providing comprehensive, up-to-date information.

Partnering with a customer experience consulting company enable advanced features with live chat assistance, screenshots, lessons, and videos, clients can simply find what they need at any time and automate their whole support process, resulting in enhanced customer service.

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