addiction treatment centers SEO company should consider digital marketing to reach out to more people. There are approximately 20 million adults in the United States alone who suffer from a substance use disorder, but sadly, 90% of them don't seek treatment. Increasing awareness of treatment options and using social media can help reach more people, while creating a human connection.
Content marketing is a great way to build a brand. It can include blog posts, eBooks on addiction, videos, pictures, and even testimonials or case studies from patients. If you are a treatment center with a variety of services, you can even offer virtual consultations. Ctrl Digital Marketing specializes in creating effective content for addiction treatment centers.
Before the Affordable Care Act (ACA), there were few resources available for marketing addiction treatment centers. The public often found treatment facilities through referrals from other professionals. Many of them had partnerships with hospitals, churches, jails, and the court system. Most marketing for these facilities was local or word-of-mouth.
Addiction treatment centers can benefit from using search engine optimization to build a strong brand and increase their exposure online. Search engine optimization, also known as SEO, allows rehabilitation centers to rank higher in local search results for relevant keywords. This will increase their visibility and encourage more patients to enroll in their programs. The goal is to reach as many people as possible by using these tools.
It is also important to get testimonials from past clients. Having these testimonials on your website will help potential clients trust you and make an informed decision on whether or not to seek treatment from your facility. Additionally, hiring an agency that specializes in marketing for addiction treatment centers can free up your staff to focus on other aspects of the business. An agency can also ensure a professional web presence and ensure that your website looks and feels great.
Addiction treatment centers should be active on social media sites. The presence of a rehab center on social media accounts creates buzz about the rehab center and encourages followers to become ambassadors. These ambassadors will then spread the word to their peers and social circles. This builds a fanaticism for the brand and leads to new patient referrals.
Drug rehabs need to optimize their websites for search engines like Google. This will ensure they appear at the top of the search results page to attract the right people. The first three organic search results are often the most clicked on. In fact, three out of four people don't even bother to scroll past the first page.