Creative Ways to Build Backlinks and Improve Domain Authority

Creative Ways to Build Backlinks and Improve Domain Authority
5 min read
15 September 2023

Building quality backlinks is one of the most important aspects of SEO. Backlinks signal to Google that your site is reputable and should rank higher in search results. The more high-quality backlinks you have pointing to your site, the more authority your domain will have in Google's eyes.

However, getting powerful backlinks isn't always easy. Simply spamming low-quality directories or buying links won't help your SEO. You need a content-focused strategy centered around building relationships with other sites. Here are some creative ways to build high-quality backlinks and improve your domain authority:

Guest Post Outreach

One of the best ways to build powerful backlinks is to write guest posts for authority sites in your industry. Make sure to target sites that are relevant to your niche and have a domain authority of 50 or higher.

When doing outreach, personalize each email and explain why you'd be a good fit to write a guest post for that site. Offer to write a post around topics that would truly benefit their audience. The key is providing value through your content! For guidance on writing effective outreach emails, check out this guide from Ahrefs.

Once your guest post is live, you'll have a high-quality backlink pointing back to your site. Over time, having guest posts on authority sites will greatly improve your own domain authority.

Link Insertion Content

Creating "link insertion" content, such as templates, infographics, calculators or other tools, can help you earn backlinks as well. The key is to create an information resource or tool that sites will want to feature on their own pages. Make sure your content is branded and provides value for their audience. As an incentive for websites to feature your content, include a link back to your site.

For example, you could create an SEO audit template or backlink analysis spreadsheet. Reach out to webmasters and pitch inserting a link in exchange for using your free tool.

Niche Edits

Making edits on industry-specific Wikipedia pages presents an opportunity to add a backlink. Just make sure your edits actually improve the page! Review Wikipedia's external link guidelines before adding any links.

Even just a single good Wikipedia backlink can give your own domain authority a nice boost. So take the time to identify relevant Wikipedia pages in your space that could use some improvement.

Broken Link Building

A creative way to build relevant backlinks is by identifying broken links on high-authority sites. Use a tool like Dead Link Checker to find pages linking out to 404 errors or expired domains.

Offer to replace these broken links with high-quality, relevant content from your own site. Webmasters are usually happy to replace dead links in order to provide a better user experience.

Focus on reaching out to webmasters of authority sites related to your niche. Each replaced link can give you a permanent backlink, as webmasters are unlikely to change these links once they're fixed.

Start a Podcast

Launching your own industry-focused podcast can help attract backlinks and establish your brand as an authority. Make sure to interview leaders in your space and discuss topics that are timely and relevant. Consider using a hosting platform like Buzzsprout or Libsyn to launch your podcast.

Once you have a few episodes live, start reaching out to authority websites and offer them the podcast content. Many sites have resources or blog pages where they will feature relevant podcasts.

Additionally, don't forget to include a link back to your website in each podcast episode description. Podcasts syndicated on various platforms can net you a constant stream of powerful backlinks.

Optimize Your Profile

Here is a quick but effective way to build a few authoritative backlinks - optimize your profiles on websites like LinkedIn, AngelList, Medium, etc. Make sure each profile includes a link back to your site, as well as a call-to-action for visitors to check out your content. For example, your LinkedIn bio could say "Read my latest marketing guides at []".

While profile backlinks are just one part of an effective strategy, every bit of authority helps. And over time, this simple approach can result in dozens of referral links from powerful domains.


Building high-quality backlinks takes effort, but it's one of the most valuable SEO activities you can do. Focus on providing value through your content, building relationships with authority sites, and staying persistent.

Leveraging creative link building tactics, like the ones outlined above, will steadily grow your domain authority and improve your search engine rankings. Just be patient, as it takes time to build a diverse link profile and see results.

Interested in hands-on help with your SEO? Our team of experts at Macrohype, a digital marketing agency in New York, can work with you to identify strategic opportunities to earn high-authority backlinks. 

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Kayla 0
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