The world of business is cutthroat, but the battle extends beyond physical streets. And an unoptimized website in such an era can vanish online. It can even get lost in the vast space of search engines. You can put your mind at ease as we are here to help you. We will equip you with the knowledge to dominate this online battlefield with Technical SEO.
Let us go through the points listed below to understand why technical SEO should be considered by the SEO company in Toronto when it comes to your website.
1 - Technical SEO - The Ranking Powerhouse You Can't See
Imagine you might have visited a stunning store, but the doors are locked, and the windows are boarded up. Customers will not be able to see your amazing products! In such cases, technical SEO makes sure your website's door is wide open to welcome the search engines and potential customers inside.
2 - How Search Engines Find Your Website?
You might always have a question about how search engines find your website. Here is a quick look at how search engines work -
a - Crawling
Search engines send out tiny digital explorers or crawlers to discover websites. They find yours and follow its links. It is like paths on a map.
b - Indexing
Crawlers will add it to a giant digital library called the search engine index once they find your website content. You can think of it like filing your website info in a massive cabinet with the help of an SEO agency in Toronto.
c - Ranking
The search engine uses complex formulas to pick the websites from the index to show in the results when someone searches for something. It is like the search engine is recommending shops to the searcher.
3 - Advanced Technical SEO Considerations
You should consider the following advanced tactics for businesses aiming to rule the search engine landscape -
a - Schema Markup
You can think of Schema Markup as super-specific labels for your content. It helps the search engines understand the details of your products and services. Schema markup also helps it understand the events, leading to richer search results with features like star ratings. It can all become possible with the help of an SEO agency in Toronto.
b - Hreflang Tags
Do you have a site in various languages targeting various crowds, like English and French? Hreflang tags tell the search engines which language is the most appropriate for your client's location or language preference.
c - Canonicalization
Duplicate content confuses search engines. Canonicalization helps you tell search engines which version of a page is the "original" or the most important. This way, you will be able to prevent ranking confusion.
Closing Note
We hope this article helped you understand how technical SEO helps your website flourish. SEO companies in Toronto can even help you make your business thrive and succeed. So, let us work together to help your business conquer the online world!
Ryan Stevenson is the author of this article. For more details about Marketing Companies in Toronto please visit our website: stealthmedia.com
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