BURGER KING CUSTOMER SERVICE

Burger King Corporation (BK) is an American multinational chain of hamburger fast food restaurants. The company was founded in 1953 as Insta-Burger King in Jacksonville, Florida. After facing financial difficulties, the company was purchased in 1959 by two Miami-based franchisees, David Edgerton and James McLamore, who renamed it “Burger King”. Over the years, the company changed hands multiple times, including going public in 2002. In 2010, 3G Capital of Brazil acquired a majority stake in the company and initiated a restructuring to improve its performance. Later, 3G Capital and Berkshire Hathaway merged Burger King with Tim Hortons to form a new parent company called Restaurant Brands International.

Burger King’s advertising went through ups and downs, with successful campaigns in the 1970s and a period of less successful advertising starting in the mid-1980s. In 2003, Burger King hired the Miami-based advertising agency Crispin Porter + Bogusky (CP+B), which revamped its advertising with a new campaign centered on a redesigned character called “The King”. While this was successful, some of CP+B’s commercials received criticism for perceived sexism or cultural insensitivity.

Burger King’s menu has evolved from basic offerings to a more diverse set of products. The “Whopper”, introduced in 1957, has become the company’s signature product. While some products failed to gain traction in the United States, they found success in foreign markets where Burger King tailored its menu to regional tastes.

From 2002 to 2010, Burger King heavily targeted the 18–34 male demographic with large, high-fat products; consequently, this led to financial difficulties. However, beginning in 2011, the company made a significant shift away from its male-oriented menu. Instead, they introduced new menu items, reformulations, and packaging as part of its restructuring plans under 3G Capital’s ownership.

As of December 31, 2018, Burger King reported that it had 17,796 outlets in 100 countries. Nearly half of these outlets are located in the United States, and 99.7% are privately owned and operated. In 2013, the company moved to an almost entirely franchised model under new ownership. Burger King has historically used various franchising methods to expand its operations. The way the company licenses its franchisees varies depending on the region, with some regional franchises, known as master franchises, being responsible for selling franchise sub-licenses on the company’s behalf.