Best Digital Marketing Course

Best Digital Marketing Course
1 min read

What is a Digital Marketing Strategy?

A digital marketing strategy is a best plan for establishing an internet presence and achieving specified marketing goals through the use of online platforms. Organic search, paid ads, social media and other web-based mediums such as your website are examples of these channels.

What Does a Digital Marketing Strategy Look Like?

Owned Media: Owned media refers to any communication outlets that an organization owns and controls completely. Organizations can use owned media to fit almost any marketing strategy or method, from web marketing strategies and blogs to podcasts and video channels.

Paid Media: Paid media is ad content that is displayed by third parties in exchange for payment from the owner. Influencer marketing, PPC/SEM, or native advertising are all examples of sponsored content.

Earned Media: Earned media is third-party content that is unrelated to the company or brand. This type of exposure is frequently seen in the digital realm in the form of awards, testimonials, reviews, or user-generated content.

Digital marketing utilizes online channels for effective promotion and sales. Through strategies like social media marketing and SEO, businesses connect with their audience in the digital realm, boosting brand visibility and engagement. To know more about Digital Marketing, join FITA Academy's Digital Marketing Course in Chennai, which will provide you with a diverse skill set and the best Placement Training.

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Sumathi 1
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