The youth have focused their attention (and their dollars) on fashion and clothing as a means of self-expression in a time where music is essentially free and everything else is just a click away on the internet. Kids wearing box logos are common in every major developed city in the world. From your 6-year-old cousin to your law firm partner uncle, style-conscious shoppers are seeking bape shirt for a pair of Yeezys. And Palace Skateboards are well-known throughout the world for being "superior for bunning." By 1998, there were about 40 stores across Japan carrying the brand, but Nigo made the audacious decision to stop all wholesale business and concentrate all of his efforts on a single flagship store in Tokyo. The basic streetwear combination of hype, scarcity, and public spectacle was created, and it is possible that this was the beginning of the queue culture that we now know and love (or hate). Sales immediately eclipsed their previous levels.
bape shirt
1 min read
28 February 2023
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