Abu Dhabi Enforces AED 10,000 Penalty for Breach of Social Media Influencer Contracts

2 min read

Abu Dhabi Enforces AED 10,000 Penalty for Breach of Social Media Influencer Contracts

In a major shake-up for Abu Dhabi's business sector, the Department of Economic Development (ADDED) has rolled out strict new regulations impacting social media influencers and economic enterprises alike. Whether you're a budding startup, an established corporation, or an influencer striving for digital prominence, these new guidelines are set to transform the landscape of social media marketing.

ADDED's recent directive requires all economic entities in Abu Dhabi to rigorously comply with these regulations when working with social media influencers. The era of spontaneous paid posts and on-the-fly partnerships is over. Now, securing official approval from ADDED is mandatory before initiating any promotional campaign.

For influencers, the directive is explicit: they must secure a license from ADDED to promote products or services on their social media channels. Without this endorsement, influencers are barred from engaging in promotional activities. Concurrently, businesses must obtain permits from ADDED for every promotional campaign, advertisement, or flash sale featured on platforms such as Snapchat or TikTok. Additionally, businesses must verify that their influencer partners possess a valid ADDED license.

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ADDED has emphasized the gravity of these regulations through a structured penalty system, with fines ranging from Dh3,000 to Dh10,000, depending on the severity of the violation. This enforcement strategy highlights ADDED's dedication to fostering fairness and transparency in the digital marketing sphere.

Ultimately, complying with ADDED's new guidelines isn't just about avoiding fines; it's about aligning with regulatory standards to promote sustainable business practices. By following these rules, businesses can confidently navigate the dynamic digital landscape, effectively leveraging social media while adhering to the legal standards set by ADDED.

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