Building a website may be a complex process but, when done right, it is also an enjoyable experience.
It all boils down to motivation. As an owner of a personal non-profit website, I enjoy a good deal adding new quality content when there is something new to say.
The most problematic factor for enthusiasts is SEO, for not only does Google change the rules of the game all the time, but it also favors plagiarism over original content. This incredulous change came about a couple of years ago when the firm changed its algorithms to reflect a new policy: aggressive news campaigns and paid ads.
What was once an iron-clad rule — quality will always win out — seems to have been forgotten.
What can be done, then?
The good news is that new generations are increasingly turning to TikTok for information. It’s high time Google got some serious competition.
Meanwhile, stick to the quality rule if you intend to build a reputable website, no matter what new tech conglomerates may want you to do. Better to plan one paid ad campaign with quality content than without it.
However, when creating content, keep in mind that new technologies have degraded people’s attention span to that of the goldfish, so make sure all content you post can be skimmed. Use all simple hacks at your disposal: bolds, italics, images every couple of paragraphs, infographics, etc.
Before all of that, you’ll need to build a stable website for the future.
The latter implies that you should think long-term when defining your content strategy.
Let’s start from the beginning!
1. Choose Your Hosting Plan
This may seem like a needless tip, but I beg to differ! Too many people look only at the price of a hosting plan without considering a couple of crucial factors.
First of all, you should determine the needs of your website. Smaller websites don’t necessarily need the most expensive plan, for example.
Some of the things that absolutely must be considered when comparing hosting plans include:
- Familiarizing yourself with all hosting types available
- Familiarizing yourself with server uptime
- Checking out the host’s customer support capacities and reliability
- Security features
- SEO tools offered
Checking out customer reviews is a good way to get an idea of how the host has been faring.
2. Look for a Flexible CMS
Some hosts offer built-in solutions. WordPress, for example, has established itself as a standard over the years. However, that doesn’t mean it’s the best solution for everyone.
WebFlow is another popular option — not to mention that there are great many CMSs (content management systems) out there that may be even more suitable.
If you’re just starting out and need a fast and reliable solution that’s easy to use, consider this article: WebFlow versus WordPress.
If you’re an experienced IT specialist, aother CMS may come to mind.
Keep in mind that there’s no single option that’s the best option for everyone. There are various options and you should consider all of them before deciding on one CMS. This decision will affect your content management in the long term, so don’t rush it!
3. Find Design Inspirations
Design is a crucial step that simply cannot be overlooked. Marketers know all too well that it’s not the quality of a product that’s its selling point, but the packaging.
The same rule applied to websites. Some CMSs — such as WordPress — offer a wide range of themes (free and paid) and even a wider range of plug-ins that can help customers fine-tune their website design.
However, it’s never a good idea to rely too much on plug-ins as some of them may be in direct conflict, and installing a newer WordPress version may crash the entire website.
4. Create Compelling Content
Once your website is up and running, so to speak, you should brainstorm your content strategy. This is the most important part of the process as a beautifully designed website with poor content won’t get you anywhere.
The finest of strategies take the following factors into account:
- How to drive website traffic
- How to keep website visitors engaged
- How to generate high-quality leads
It is generally accepted that an efficient content strategy must comprise three crucial elements: brand focus, content distribution, and user experience.
As you can see, it’s not an easy task!
However, this step is crucial as your content strategy will either make or break your website’s success.
5. Implement SEO
Lastly, there is an SEO strategy to consider. So much has been said about this topic already that it’s always risky to offer recommendations.
The basics you should be able to come up by yourself: you know, Google and stuff. Or rather, keywords and stuff.
That much everyone knows, so let’s go one step beyond and mention a crucial concept in this regard, namely keyword mapping.
Basically, this approach targets users’ search intent. As a rule, users usually search Google to get answers to specific questions. Meeting their search intent by providing specific answers is what keyword mapping is all about.
Shortly put, keyword mapping is the process of placing the target keywords on your website’s specific pages. Every topic and every target keyword should have their respective content.
An efficient SEO strategy targets evergreen content. Hence, if you want to add something to a piece or discuss the topic further, you should update your existing page rather than create a new one. Writing about the same topic over and over again is content duplication and can ruin your keyword mapping strategy, so be careful.
Lastly, featuring multiple pages aiming for the same keyword (keyword cannibalization) should be avoided by all means. Each page should have its unique keyword!
There’s much and more to consider when building a website. We’ve hereby covered some of the crucial issues. More may come to mind.
While there is no one-size-fits-all approach when building a website, it is important to stick to your plans, strategy, and business vision.
Define all of the above to the letter; the rest will come later on.