A few months ago, I was brainstorming with a content marketing intern about a blog on how to repurpose user-generated content. That’s when he asked me this question: is social media a good marketing tool?
My answer was: Yes, social media is an excellent ‘marketing channel.’
Although we often casually interchange the two, there is a radical difference between ‘marketing channels’ and ‘marketing tools.’ The former is the way you market your products and services. It also refers to the platforms or touchpoints of your business promotions.
On the other hand, marketing tools are software applications that you use to execute & track your marketing campaigns on each of these marketing channels.
So, by that definition, the social media platform Instagram is a marketing channel, while Buffer (a popular social media management app) is a social media marketing tool.
Types of marketing tools businesses need
Marketing and promotion are the lifelines of any business. Whether it is a B2B, B2C, or D2C business, marketers need an arsenal of tools to make their lives easier. These tools help execute, monitor and evaluate the marketing game plans.
Social media marketing tools
Email marketing tools
SEO & market research tools
Content marketing tools
Advertising tools are essential for business growth. Whether you want to advertise online or on a corporeal medium like digital signage, you need tools to publish those ads, check the click-through rates, and allocate budgets.
The following are some of the top offline & online advertising tools for businesses:
Search Ads 360
SharpSpring Ads (previously Perfect Audience)
Pickcel’s digital signage software (for offline ads)
✔️ Our Top Picks of Advertising Tools
Search Ads 360 (online ad management software)
Image source: Smarter Ecommerce
Search Ads 360 (SA 360), earlier branded as DoubleClick Search, is a prominent alternative to Google Ads brought to the market by Google itself. This solution is better than Google Ads if you want to launch online advertising campaigns across multiple search engines (Bing, Google, Baidu, Yahoo & more).
Search Ads 360 also offers more intelligence and automation than Google Ads. Through smart features like automated bidding, data-driven attribution (DDA) reports & deduplicated reports, businesses have more power to assess and manipulate their online ad campaigns.
Pickcel Digital Signage CMS (offline ad management software)
Originally Published as 45 Marketing Tools That Top the Charts in 2022 on Pickcel Digital Signage Blog